← StrategyJourney 3 campaign brief
Today's journeyPack version: 14 Oct 2026, 09:01 (London)
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Today, before any change: every send and screen, as the customer receives it

19 live communications and screens fire inside this journey at started but did not finish, in the order of its moments. 9 shown as the creative, 7 as their words, 3 by name only (capture needed).

As sentWhat the customer getsWhat happens to itThe moment it fires atWho gets itChannelTriggerSenderLeast sure, and what is missing
SeatfrogRisk-free bidding. Lose the auction? No charge, no change to your ticket. Try again anytime.
Risk-free bidding. Lose the auction? No charge, no change to your ticket. Try again anytime.App screen · Results, the risk-free bannerChanged · Phase 21 · At the resultsThe value answer on landingEveryone who reaches this screen App screenAt render On the results, while the customer is on itThe app, nativeCapture awaited: the board's results frame shows the class toggle only; the banner and the coachmark render from code and were not on it Screen capture awaited
SeatfrogChoose between First Class and Standard Premium upgrades. Got it
Choose between First Class and Standard Premium upgrades. Got itApp screen · Results, the cabin coachmark (Avanti routes)Changed · Phase 21 · At the resultsThe value answer on landingEveryone who reaches this screen App screenAt render On the results, while the customer is on itThe app, nativeCapture awaited, as above Screen capture awaited
SeatfrogWhich tickets can I upgrade? You can still upgrade with any valid ticket purchased elsewhere. OK, got it
Which tickets can I upgrade? You can still upgrade with any valid ticket purchased elsewhere. OK, got itApp screen · Results, the 'Which tickets can I upgrade?' sheetChanged · Phase 21 · At the resultsThe value answer on landingEveryone who reaches this screen App screenAt render On the results, while the customer is on itThe app, nativeCapture awaited (her screenshot, 3 Sep); a third native message on the results screen Screen capture awaited
Risk-free bidding: lose the auction? No charge, no change to your ticket. Try again anytime.App screen · The risk-free bidding banner, always on at the resultsChanged · Phase 21 · At the resultsThe value answer on landingEveryone who searches App screenAt render On the search results, while the customer is on themThe app, native
Choose between First Class and Standard Premium upgrades. Got it.App screen · The Standard Premium coachmark, Avanti results (live)Changed · Phase 21 · At the resultsThe value answer on landingCustomers on Avanti routes, at the class toggle App screenAt render The first time an Avanti route's results renderThe app, native
Try a free practice bidApp screen · The practice bid invitationUnchanged
Continues by rule: no disposition names it.
not placedEveryone who reaches this screen App screenAt render On the practice bid invitation, while the customer is on itThe app, nativePlaced in both Journey 3 and 5; say if one is enough
🔔 Auctions are now availableTo () is now open for biddingAuction Created - Reminder AlertUnchanged
Continues by rule: no disposition names it.
1 · At the resultsThe value answer on landingnot in the Braze export Push and emailScheduled A day after the auction is added, at 9amBraze
SeatfrogBidding starts in a few minutes. Good luck!Headed with the route: your station to your destination
Bidding starts in a few minutes. Good luck!Headed with the route: your station to your destinationAuction opens soon, bid placedUnchanged
Continues by rule: no disposition names it.
1 · At the resultsThe value answer on landingEveryone the trigger fires for PushEvent trigger Auction is 5 minutes from openingOur backend, native push
SeatfrogBidding has now started. Join the auction for your chance at an upgradeHeaded with the route: your station to your destination
Bidding has now started. Join the auction for your chance at an upgradeHeaded with the route: your station to your destinationAuction opened, no bidUnchanged
Continues by rule: no disposition names it.
1 · At the resultsThe value answer on landingEveryone the trigger fires for PushEvent trigger Auction opens and this customer has no live bidOur backend, native push
SeatfrogNew price unlocked on your journeyBuy an upgrade on London Euston to Manchester for £42. No bidding required. (The B variant tests urgency: “Hurry! One upgrade seat left”, “Lock it in now.”)
New price unlocked on your journeyBuy an upgrade on London Euston to Manchester for £42. No bidding required. (The B variant tests urgency: “Hurry! One upgrade seat left”, “Lock it in now.”)Bun_Price_Change_PushUnchanged
Continues by rule: no disposition names it.
2 · The price viewThe price comparison on the auction screennot in the Braze export PushEvent trigger Price drops before the closeBrazeFires on a no-bid auction before close; Journey 3 by state, Journey 4 by timing
SeatfrogPre-close price drop: bun_price_change
Pre-close price drop: bun_price_changeUnchanged
Continues by rule: no disposition names it.
2 · The price viewThe price comparison on the auction screenEveryone the trigger fires for Push or emailEvent trigger An active auction reaches 45 minutes before close with zero accepted or instant-win bids/auto-bids while non-guaranteed upgrade inventory is still availableBraze, fired by our backendPush copy not captured in the code audit (the type name stands in)
Seatfrog£0 booking fees 🥳Pick up where you left off and bag your fee-free ticket!
£0 booking fees 🥳Pick up where you left off and bag your fee-free ticket!ABANDONED TICKET SEARCHUnchanged
Continues by rule: no disposition names it.
5 · The day afterThe recovery messagenot in the Braze export PushEvent trigger Left the flow without finishingBraze
SeatfrogFancy this instead? 👀Avanti Standard Premium upgrades start at a fraction of the price of First Class, with (nearly) the same perks!
Fancy this instead? 👀Avanti Standard Premium upgrades start at a fraction of the price of First Class, with (nearly) the same perks!AVANTI ABANDONED AUCTION (SP)Changed · Phase 15 · The day afterThe recovery messagenot in the Braze export PushEvent trigger Left the flow without finishingBraze
SeatfrogNext step: Place a bid 🙌You're so close! Don't miss out on your upgrade, .Don't miss out on your upgrade to !
Next step: Place a bid 🙌You're so close! Don't miss out on your upgrade, .Don't miss out on your upgrade to !ABANDONED AUCTION - TIME TESTChanged · Phase 15 · The day afterThe recovery messagenot in the Braze export PushEvent trigger Left the flow without finishingBraze
No upgrades yet - you're a bit early · Get upgrade alertsApp screen · Dead end: too far in advance (single)Unchanged
Continues by rule: no disposition names it.
not placedEveryone who hits the state App screenAt render The search resolves to this stateThe app, native
No return upgrades yet - you're a bit early · Get upgrade alerts / Continue without return upgradeApp screen · Dead end: too far in advance (return leg)Unchanged
Continues by rule: no disposition names it.
not placedEveryone who hits the state App screenAt render The search resolves to this stateThe app, native
No return upgrades yet - you're a bit early · Get upgrade alertsApp screen · Dead end: too far in advance (both legs)Unchanged
Continues by rule: no disposition names it.
not placedEveryone who hits the state App screenAt render The search resolves to this stateThe app, native
This route isn't on Seatfrog (yet!) · Search a new route, with the longer-distance tipApp screen · Dead end: route not on SeatfrogUnchanged
Continues by rule: no disposition names it.
not placedEveryone who hits the state App screenAt render The search resolves to this stateThe app, native
You're on the list. We'll notify you as soon as upgrades open for this journey.App screen · Upgrade alerts confirmedUnchanged
Continues by rule: no disposition names it.
not placedEveryone who hits the state App screenAt render The search resolves to this stateThe app, native