The split. We hold the frame: moment, segment, trigger, channels, sequence and measurement, all decided on the tabs above. You own the experience and the words within the constraints. Every price claim is a true route-and-day figure; no discounts, no urgency, no guilt anywhere in the journey.

#	The asset	New, or a change to something live	What we need from Design	Every version to write
7	The abandoned search PHASE 1 Phase 1 for the next-day send; the 30-minute and two-hour sends wait on the real-time search event Its send is on the CRM brief. PUSH WHERE HELD, ELSE EMAIL After the last search of an episode with no auction opened; the timing runs as a test.	NEW Nothing recovers a search that never opened an auction.	The search event (route, date, party size, lowest opening bid, walk-up fare); the results deep link with the search restored; the Buy Upgrade Now flag. One recovery for a search that never opened an auction: it names the route, the date and the price the customer saw, and lands on their results with the search restored.	Push: the route, the date, bid from the floor or the walk-up on the day Email: the same subject line, the saved search, one button With Buy Upgrade Now, where the train carries it and the whole party can be seated: the instant option beside the bid ▸ The job, the copy and where it lives Where the copy lives The Live experience walkthrough, step 5 The mock copy is the direction. The job to be done Bring the customer back to the trip they were looking at; never just ask them back. One send per search episode, inside the episode’s two-touch cap. A home-page-only visit is not chased. No send once every auction on the searched date has closed and the train has not left. The walk-up line renders only where the walk-up is above the floor. Copy direction, not final words Still thinking about that upgrade? Name the trip they were looking at and the price they saw. Nothing to pay if you don’t win.
8	The recovery message PHASE 1 Phase 1, ships with the canvas build Its send is on the CRM brief. ▸ Today, live: the creative this reworks Today, live The full record ↗ PUSH WHERE HELD, ELSE EMAIL The recovery canvas, day one after the abandon.	NEW No day-after recovery exists for the upgrade funnel; this replaces the legacy abandonment pair’s never-bid slice after the reach audit.	The episode stamp (deepest step); route; the winning-bid band; consent read at send time; the auction close time on the episode, checked as each touch sends. The day-one recovery: the three answers, one tap back to the auction.	Push: Nothing to pay if you don’t win as the title; the route and the minimum-bid line in the body (no route: the body starts at the answer) Email: the three answers and the winning-bid band, the band also in the preheader, one button: Place a bid Fallback: no route or no band, the same answers without them Started a bid: the same answers for now; the saved-amount version waits on the saved-bid store ▸ The job, the copy and where it lives Where the copy lives The Live experience walkthrough, step 5 The mock copy is the direction. The job to be done Answer the question that stopped them; never just ask them back. No discounts. Timed after the organic-return window, never inside it. No send once the auction has closed or the train has left. The recent-wins band renders only when its top is at or above the current opening bid; otherwise the no-band version. Copy direction, not final words Nothing to pay if you don’t win. Your bid is per seat, and your group wins together or not at all. The minimum bid is a real bid: bid it and you’re in the running. Talk about the trip, never about what the customer did.
9	The second touch PHASE 1 Phase 1, ships with the canvas build Its send is on the CRM brief. THE OTHER CHANNEL, OR AGAIN ON THE ONE HELD The recovery canvas, touch 2.	NEW Canvas branching and Liquid on asset 8: nothing new to maintain beyond the subject line.	The unseen check, in-canvas. One more look at about 22 hours, only where the first touch went unseen: on the other channel, or again on the one channel held.	The same answer as asset 8, on the other channel where both are held One channel held: the email again under the subject What others paid to upgrade on this route, the body unchanged; the push again unchanged, as on Journey 8 ▸ The job, the copy and where it lives Where the copy lives The Live experience walkthrough, step 5 The mock copy is the direction. The job to be done Recover the unseen first touch, then respect the customer’s choice. Two touches per episode, hard. The episode closes after it either way. No send once the auction has closed or the train has left. The recent-wins band renders only when its top is at or above the current opening bid; otherwise the no-band version. Copy direction, not final words The same answer, one more look, then silence. Never escalates.
10	PAUSED 5 OCT 2026 · No message is sent when a customer leaves at the confirm screen, for now. Removed as a requirement for this journey. The confirm-screen recovery PAUSED Phase 2, gated on the confirm-abandon event and the diagnostic PUSH WHERE HELD, ELSE EMAIL The next-day read, deepest step confirm.	NEW Nothing owns this abandon today and no event records it.	The confirm-abandon event with bid and Buy Upgrade Now separated; the diagnostic read; the recovery canvas live first. The finish-it message for a customer who stopped at the confirm screen, run as a test once the diagnostic says which abandoners are recoverable.	Waits on the saved-bid store and the confirm-screen event (paused 5 Oct 2026) ▸ The job, the copy and where it lives Where the copy lives The Live experience walkthrough, step 5 The mock copy is the direction. The job to be done Recover the customer who stopped one tap short. Inside the episode’s two-touch cap. Do nothing is the default until the diagnostic decides. Copy direction, not final words Paused 5 Oct 2026. Any future version waits on the saved-bid store: no message mentions a saved amount until it is built.
11	The watched route opens PHASE 1 Phase 1 for the window-open fix (Braze only); the coverage half is phase 2 Its send is on the CRM brief. ▸ Today, live: the creative this reworks Today, live The full record ↗ PUSH WHERE HELD, ELSE EMAIL When the route’s auction window opens or coverage goes live.	CHANGE Today’s alert is live but runs as a next-morning batch with no suppressions; it moves to match time and gains the won, bought and closed stops.	The existing matched-alert event; a new coverage-live event for the coverage half. The route alert, sent when the thing the customer asked about happens: at match time, with the stops the live alert lacks.	Push Email: one alert per opening, no day-late duplicate Coverage goes live: the alert for a route that becomes covered (phase 2) ▸ The job, the copy and where it lives Where the copy lives The Live experience walkthrough, step 1, dead-end path The mock copy is the direction. The job to be done Tell the customer the moment the watched route opens, and never about an auction they already have. One alert per opening per customer. Never beside the bidding-has-started push for the same opening. Copy direction, not final words Now open: upgrades on this route. You asked us to tell you the moment upgrades opened, and they just did. Nothing to pay if you don’t win.

If it is not in this table, it is not in this round. Three assets wait on events or a release that do not exist yet and are listed so the gate is visible: the results banner, the price comparison on the auction screen and the per-case dead-end copy. Two more are paused (5 Oct 2026): the confirm screen check and the confirm-screen recovery.

• Two data states per send: personalised (route, winning-bid band) and the designed fallback. No message mentions a saved amount until the saved-bid store exists.
• The bid is per seat: one amount, charged per upgrade, and a group wins all its seats or none (the help centre, 13 Oct 2026). No copy says one bid covers the booking, and none promises seats together.
• Push (the recovery sends, assets 8 and 9): title up to 40 characters, body up to 125 with the longest route in; one answer as the title, the route at the start of the body; the tap opens the auction. Every other send lands where the landings table says.
• Email: subject up to 45 characters, a preheader, ONE button.
• True figures only: the walk-up comparison is this route, this day; a missing figure drops the line, never rounds.
• A price comparison renders only where the walk-up is above the bid floor, and a recent-wins band only where its top is at or above the opening bid; otherwise the plain line (Sam Ayles, 13 Oct 2026). In-app price pairs share one form: the walk-up on the day, then the bid.